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Special guests: Camilla Clerke, Executive Creative Director of Ogilvy South Africa, Cape Town; Deshnie Govender, Head of Marketing Sub-Saharan Africa, TikTok; Gaby de Abreu, Group Executive Creative Director, Switch and Fumani Khumalo, Senior Art Director at VMLY&R South Africa. In this episode, we speak to three leading creatives and one brand custodian who have had multiple finalists in the running at this year’s Loeries. Fumani Khumalo tells us more about Vodacom, a campaign that turned a TikTok challenge into a hearing test for the youth. It’s an example of how purpose-led work can be both impactful and fun. Camilla Clerke takes us through the makings of her Grand Prix team's work on VW. This incredible out-of-home campaign magically illustrated the blindspot hazards that drivers typically miss on the road. Deshnie Govender takes us through her Loeries experience as a judge, the key trends in the influencer category, and the value of collaboration with her agency partners.